When i have written before, LinkedIn performs exceptionally well at researching, networking, and marketing and advertising.
Here are some of the LinkedIn features plus strategies that are specifically designed to help marketplace your products and services.
I bet a lot of you are giving your cubicle neighbors a high five and a great big “YES! ” and shouting something like, “He finally got around to what I have been doing for years and love to do, which is marketing and selling my stuff. ”
We get that. Believe me — I am an old-school marketer personally. If you didn’t know it, I invested 18 years in the automotive company. I would love nothing better than to utilize LinkedIn on a continual basis in order to scream out my marketing message, but here is the big “but. ”
This is social media, and that means it really is all about connecting with people, sharing expertise, sharing some more. Then when they or a friend of theirs needs your own products or services, they know where to find you.
Okay. I am sure you get my point.
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So let me start with reviewing the definition of marketing.
Wikipedia defines advertising as the process by which companies make customer interest in goods or services.
In the old days, before the Internet, the main way we created interest in our services or products was by using some form of advertising. That will advertising came directly from the company in the form of some kind of campaign or program to obtain across a specific message about a feature, price or way in which our service or product stood out from the competition and why you needed to buy right now or you were going to miss something really large. It required a very significant time commitment, along with a financial budget, to complete this campaign or program.
In the present era of the Internet and social media, we not only have additional channels for this communication but many more potential voices (in addition to the company itself) that can help create the desired customer attention we are looking for.
Using social media stations to create customer interest may not need a significant financial budget, but it may still require time and effort to execute the plan. However , now many individuals (voices) can assist the marketing department in the execution of the plan.
Just think just how cost effective it would be to have individuals inside your company using the LinkedIn marketing tools to create customer interest within their person networks. It would be like having an army of “marketing machines. ”
I have developed this report card that you can use to score yourself on how well you are using LinkedIn to maximize your marketing efforts.
Record Card For Developing Your LinkedIn Marketing Strategy
Specific items included in your person profile:
Marketing keywords in headline (brand, co. name, yrs running a business, etc . ) (5 points)
Customer recommendations (2 points for each; maximum 10 points)
Adding sections regarding specific industry skills and qualifications (5 points)
Using Amazon book reviews for industry-related books (5 points)
Marketing materials in Package. net files (5 points)
Advertising Power Point included in SlideShare or Google Presentations (5 points)
Marketing and advertising video included in Google Presentation (5 points)
Using websites for hyperlinks to marketing information (5 factors for each)
Using Blog Hyperlink or WordPress application for company blog (10 points)
Using Activities application to promote customer education occasions (10 points)
Using industry-specific apps (Legal Updates, Lawyer Rating, Real Estate Pro or Creative Portfolio Display) (10 points)
Keyword optimization test your profile at least quarterly (20 points)
Company profile is up to date (including using the Products & Service tab) and keyword tested (15 points)
Belong to industry or related-industry organizations (2 points for each; max ten points)
Post thought leadership debate in industry groups at least monthly (5 points)
Answer industry-related questions in Answers section at least quarterly (5 points)
Use Status Revise to share industry-related knowledge resources–such since events, websites, articles–at least every week (10 points)
Congratulations if your stage total was 80 or over. I would say you are doing an excellent job of using LinkedIn’s best tools and features for marketing your own products and services.
If your score was among 60 and 79, then you are well on your way, but you might want to review the areas where you didn’t pick up any points and work toward incorporating individuals techniques into your LinkedIn strategy.
If you are below 60, you need to spend a few purposeful time with this report credit card and sharpen up your profile and activities on LinkedIn in order to create the kind of customer interest you desire.
David Breitbarth was once a skeptic and today is an outspoken proponent of LinkedIn, “LinkedIn Guru” Wayne Breitbarth is passionate about helping business professionals–from entry level to CEO–learn how to combine their own previous experience and relationships with this particular innovative tool in order to more successfully brand and market themselves and their businesses.
Wayne’s diverse professional background uniquely positions him to aid not only individuals but corporate entities as well. With thirty years’ encounter in the areas of operations, finance, management, consulting, and business ownership, they can “put it all together” for their corporate and individual clients.
In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences both locally, at many of Milwaukee’s most prominent companies and institutions, and nationally, at conventions, industry association events, and corporate workout sessions.