Electronic Marketing – From Education to Politics

Using the evolution of the magic world called ‘Internet’, the digital world provides leaped forward tremendously. A click of a mouse or a touch of the screen is all we need to purchase anything at all; be it a pin or violin.
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With the Gen next moving towards a more tech savvy world the applications of Digital marketing becomes endless. Its powerful reach plus instant result mapping ability set a very powerful tool, even to build up a Government. Social media are playing a significant new role in Indian democracy. “Earlier, elections in India had been governed by either the rich class or the rural poor. “Now, even the middle class is serious, and social media is where they can show their opinion and talk. ”

Social media has become the new election arena for India’s nationwide parliamentary elections. An example being ‘NarendraModi’s ‘ phenomenal success at the loksabha elections happen to be largely credited to the social media and Digital world for beginning the ripple effect which later grew to become the Publicised ‘ModiWave’. Digital Advertising offers a variety of advantages ranging from its interactive surface to its capability to go ‘viral’. This reasonable advertising world is touted as the point of the future.

Marketing… a concept that has been the core of any successful tale. This concept has taken many forms with the advent of technology and industrialization. It is very important for any individual or an organization to keep pace with the changing times to climb the ladder associated with success. Hence the next big requirement for a faster reach to global market is to acquaint your-self along with DIGITAL MARKETING.

Now what does could be word mean… Digital marketing could be the collective term used to describe the methods of marketing your company, brand or products on the internet. It encompasses a great deal of techniques like search engine marketing, social media marketing, e-mail marketing and many more.

There are various advantages of adopting electronic marketing in your professional life. Some of them are:

– It is a faster approach to reach the masses.
– It is much cheaper than the conventional methods of advertising.
– It is a very popular source of interaction with all age groups.
– It is a more effective way of handling enormous amount of data.
– It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the idea is worth learning and worth adopting. Hence a lot of recognized institutes are usually providing training in digital marketing. But because the concept is still evolving, it is significant to pay attention to few things just before one enrols in a digital marketing course…

– Do they have Skillfully developed and Faculty?
– Do they offer face to face classroom training?
– Do they let you work on live tasks or provide any hands on coaching?
– Do they have any Corporate Tie-up?
– Do they provide revising lecture if one is unable to attend the lecture?

Many will say that Digital marketing has its flaws, but honestly it has a long way to look & the ‘Marketing’ of the future has certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

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