Social Media Start-Up Kit Series Part One: Facebook

Along with 2011 approaching, I wanted to reach in order to small business owners looking to ramp up social media attempts for the New Year. This is part one of a four part social media start-up package series. This series will certainly particularly help you if you’ve a) learned about social media but don’t know how it will help your business or b) have spent some time and money into social networking, but haven’t seen any results.

Let me help the small business owner, move through curiosity and exploration in the social media marketing realm to results and worth. In part one of this series, I am going to protect Facebook, but stay tuned parts 2, three, and four on Twitter, LinkedIn, and blogging.

FACEBOOK

Exactly why
For a small business, there are few justifications not to have a Facebook Page. Over 500 million people have Facebook plus 250, 000 more join each day. It helps small business build brand recognition. Facebook can provide your business with real-time feedback. It’s the fastest way to speak with many customers at once. You can monitor the effectiveness of your Facebook efforts. And it’s really free to set up a Fan Web page.

How to for Beginners (skip this section if your business already has a Facebook Fan Page)
If you’re not on Fb, you need to first create a personal user profile. You can do that by going to Facebook plus filling in your name, email, password, gender, birthday, and all of the other needed information. It’s good to add a picture too so that people identify both you and “add you as a friend”.

Once you have set up your profile, you can build a page for your business called a Fan Page. You can do so by clicking on “Ads and Pages” which can be found on the left hand side of the Facebook Home Page.
Then click “+Create Page”. This will prompt you to develop a “Community Page” or “Official Page”. If you’re a small business owner, click the “Local business” button under the “Official Page” section and enter the name of the business where it says “Page name: “. Check the box that says you are the official representative of the particular page and click “Create Public Page”. Finally, verify it’s the recognized page by clicking “create web page, ” and then, in less than five minutes an individual has created a Facebook Page for your business.

Then click on the “Info” tab close to the top of the screen, and click “edit information. ” This will prompt you to enter your company’s “basic info, ” “detailed info, ” and “contact info”.
Once you’ve finished filling out that information, click on the box to the left that says “Write Something Regarding (YOUR BUSINESS)”. In this section create a good, short description of your business and provide a link to your website and any relevant sites (blog, twitter, and so forth ). If you’d like to edit what you wrote, click the pencil button in the higher right corner.

I would then suggest posting a few status updates. Spread them out over a few days, and offer useful information such as good links to relevant articles. Also add business photos of your products, services, plus team.

The purpose for doing this prior to reaching out to people to “like” your page is so that people get a feel for your type of content you will provide within the page. If you have a relatively blank Facebook Page, people may not click the “like” button when they are invited to participate it.

Complete your Facebook Lover Page by following the next steps because prompted by Facebook. Add your logo to your profile by clicking on “Upload an Image” and then “Browse. ” Finally, you can invite your friends on Facebook to “like” your own page by clicking the button that says “suggest to friends” on the upper left hand part of your page, underneath the logo. Here is more info on klever look into the web page.

Plus there you have it. If you’ve finished these steps, you’ve got a solid page with a good amount of people that “like” the page.

How to Grow Your Reach for Intermediate/Advanced Facebook Users

For business owners that have the Facebook Page set up, here are some tips and applications that can help grow your reach:

1 ) Import contacts from your email listing.
You can do so from your Facebook home page. Find the “Get Connected” section within the right hand side of your profile. Click on “Find Your Friends” underneath where it says “Who’s Upon Facebook? ” This will bring you to a “Find Friends” page where you are caused to add your email service provider. In case your domain is yourbusinessname. com and you use Microsoft Outlook, choose “other email service” and click on the small link that says “File Importer”. Then click on “Find my Home windows Contacts” when prompted, and click “run” or “allow” when the security message appears. This will bring up a list of all of your contacts in Outlook that you are not friends with on Fb.

After you’ve added friends from your e-mail provider, Facebook prompts you to invite other contacts you have that are not on Facebook to join Facebook. We wouldn’t recommend inviting everyone because a lot of those will be email addresses of people that are not linked to their Fb account. In other words, they probably have Facebook, but are using a different email address with the account. If you go through each name and find people that you aren’t friends with on Facebook, type their particular name into Facebook and see when they come up. If they do, add them as a friend instead of bombarding them with email.

Keep in mind that adding these people since friends won’t necessarily motivate these to “like” your Fan Page. After you have added your email contacts, return to your Fan Page, click the “suggest to friends” option, and pick the people that you think would like to be your fans.

2 . Create a welcome tabs and other compelling visuals using Static FBML.

Standard Facebook Pages come with the “Wall, ” “Info, ” “Photos, ” “Reviews, ” and “Video” tabs automatically. These are good to begin, but there are plenty of other applications that can help reach and engage people. Probably the most pervasive applications that is useful for every single business is Static FBML. This particular application creates a new tab for your Facebook Page where you can upload persuasive graphics. One of the first graphics you should make is a welcome tab that encourages people on your page to click the “like” button. If you’d like step by step guidelines on how to create a welcome tab as well as other graphics using Static FMBL, have a look at our previous post “How to Create a Facebook Tab with Static FBML”.

3. Measure the quality of your articles with Facebook Analytics.

With Facebook Analytics, you can track the number of opinions per post, daily “likes” over time, monthly active users, daily remarks, and other metrics right on Facebook. In order to learn how to do so, check out my previous post “How to Measure the Effectiveness of Your Facebook Posts”.

4. Put the Facebook Icon on Your Marketing Components.
Place the Facebook logo on your website, email signature, newsletter, LinkedIn profile, business cards, and other print materials. Also include a call to action on each to “like” your page on Facebook for deals, tips, posts, photos, updates, etc .

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