Like going on a blind date, choosing the right web designer can be an adventure fraught with false hope.
Unlike a big corporation, a small business generally has a tight budget–especially when it comes to advertising and promotion–to engage a big web design agency to serve their online marketing needs.
With the understanding that a cheap-looking website is not the best way to represent your business–or that you do not have unlimited funds to throw at web designers on the off-chance that you’ll get something that resembles what you want–there exist good small design studios and professional freelance web designers with reasonable rates, fortunately.
Here are some tips on how to choose the right one to meet your small business needs.
Identify the Fake Web Designers
Check out their portfolio!
Do they look professional? Is the style of the designer something you would like to have on your own site? Are they logical, easy to use, and provide what’s needed to help customers achieve their (and the clients’) goals? That means that a lot of business development has gone into them.
Web Designers vs Web Programmers
There are many web designers who are actually programmers who know little, if at all, about design. They use templates that are created by other professional designers. Unfortunately, templates aren’t customized to your unique business.
Moreover, with advances in software applications, it is easier than ever to create and build a website. These software can help anyone build a website without knowing a thing. However, there is a distinct difference between creating and designing one.
Design, be it web or print, is about communication. Without the necessary design knowledge how could the programmers do an effective job communicating with your prospective customers?
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How Can Good Design Help Your Business
Design is about you–what you know, what you see, and what you have to say. Behind every design is a vision, a purpose, a reason to be. Web design is not about decoration but communication; about making your words and vision visible, giving it form and body for all the world to see.
While the sales copy of your website remains vital for the effective selling of your products or services, the use of typography, color, graphics and layout help lead your prospects read and navigate your website.